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Dropshipping on Amazon guide

Dropshipping on Amazon Guide: Start Your Business

Welcome to our comprehensive guide on dropshipping on Amazon. Whether you’re a beginner looking to start your own dropshipping on Amazon business or an experienced Amazon seller seeking new strategies, this guide has got you covered. We’ll walk you through everything you need to know to succeed in the world of  dropshipping on Amazon, from understanding Amazon’s policies to selecting the right suppliers and implementing effective strategies.

Dropshipping on Amazon offers a unique opportunity to run a profitable online business without the need to hold inventory or manage shipping. It’s a low-risk business model that allows you to sell products directly to customers without the hassle of handling logistics. With the right approach and knowledge, you can leverage the vast reach and customer base of Amazon to grow your business.

In this guide, we’ll explore the essentials of dropshipping on Amazon, providing you with valuable insights and tips to maximize your success. We’ll delve into Amazon’s dropshipping policy, share strategies for success, guide you through the process of selecting reliable suppliers, and even introduce alternative options to consider. By the end of this guide, you’ll have a solid foundation to start and scale your dropshipping business on Amazon.

Key Takeaways:

  • Understanding Amazon’s dropshipping policy is crucial for maintaining a successful dropshipping on Amazon business on the platform.
  • Implementing best practices and focusing on customer experience can significantly boost your dropshipping success on Amazon.
  • When selecting dropshipping on Amazon suppliers, prioritize reliability, product authorization, and customer service support.
  • Explore alternative options such as Fulfillment by Amazon (FBA) and affiliate marketing to diversify your selling strategies.
  • Follow our step-by-step guide to start your dropshipping on Amazon business on Amazon and optimize your listings for maximum visibility and sales.

Amazon’s Dropshipping Policy: Guidelines to Follow

When engaging in dropshipping on Amazon, it is essential for sellers to adhere to Amazon’s specific dropshipping policy. By following these guidelines, sellers can ensure compliance with Amazon’s rules and maintain their ability to sell on the platform.

Amazon’s dropshipping policy includes several key guidelines that sellers must follow:

  • Identify yourself as the seller: It is important to clearly indicate that you are the seller on all product-related documents and communications. This helps maintain transparency and builds trust with customers.
  • Avoid mentioning suppliers or manufacturers: In product packaging or descriptions, refrain from including any information about suppliers or manufacturers. This helps maintain a seamless customer experience and prevents confusion.
  • Take responsibility for returns: As a dropshipping seller on Amazon, you are responsible for handling any returns or customer inquiries regarding returns. It is crucial to provide excellent customer service to resolve issues promptly.
  • Comply with Amazon’s Terms of Service: Ensure that your dropshipping practices align with Amazon’s Terms of Service. Familiarize yourself with any specific requirements or restrictions related to dropshipping, and comply with them diligently.

These guidelines are outlined in Amazon’s seller agreement, and it is important for sellers to review and understand these policies thoroughly. By doing so, sellers can operate their dropshipping businesses on Amazon successfully and avoid potential penalties or account suspension.

Understanding and complying with Amazon’s dropshipping policy is crucial for long-term success on the platform. By following these guidelines, sellers can maintain a positive seller reputation, provide excellent customer service, and build a sustainable dropshipping business on Amazon.

Dropshipping Policy Guidelines Key Points
Identify yourself as the seller Clearly indicate that you are the seller on all product-related documents
Avoid mentioning suppliers or manufacturers Refrain from including supplier or manufacturer information in product packaging or descriptions
Take responsibility for returns Handle returns and customer inquiries regarding returns efficiently
Comply with Amazon’s Terms of Service Ensure dropshipping practices align with Amazon’s Terms of Service

Tips for Success in Dropshipping on Amazon

To ensure success in dropshipping on Amazon, it is essential to follow best practices and implement strategies that enhance the customer experience, supplier selection, customer support, and branding. By prioritizing these key aspects, you can establish a strong foundation for your dropshipping on Amazon business and stand out amidst the competition.

Be the Seller of Record

Being the seller of record means taking responsibility for the entire customer journey. This includes handling product listings, customer inquiries, order fulfillment, and returns. By owning the seller relationship, you can better control the customer experience, build trust, and provide prompt resolution to any concerns that may arise.

Avoid Ecommerce or Retail Sites as Suppliers

When selecting suppliers for your dropshipping on Amazon business, it is important to avoid relying on ecommerce or retail sites. These platforms may not be compatible with Amazon’s policies and may lead to issues such as delayed shipping, incorrect inventory levels, or counterfeit products. Instead, focus on finding reliable dropshipping-specific suppliers that have experience working with Amazon sellers.

Take Accountability for the Customer Experience

The customer experience is a crucial aspect of any successful dropshipping on Amazon business. Ensure that your product listings are accurate and informative, provide clear and transparent shipping information, and promptly address any customer inquiries or concerns. By prioritizing customer satisfaction, you can build a positive reputation and encourage repeat purchases.

Provide Clear Contact Information for Customers

It is essential to provide clear and accessible contact information for your customers. This includes an email address or contact form on your Amazon storefront, as well as a dedicated customer support line if possible. By offering multiple channels for communication, customers will feel more comfortable reaching out to you with any questions or concerns they may have.

Select a Reliable Dropshipping Supplier

Choosing a reliable dropshipping on Amazon supplier is crucial for the success of your Amazon business. Look for suppliers that have a proven track record, offer competitive pricing, have a wide range of products, and provide efficient shipping and order fulfillment services. Additionally, consider suppliers who offer dedicated customer support to assist you and your customers throughout the process.

Establish Strong Customer Service Practices

Good customer service is essential for any business, including dropshipping on Amazon. Respond to customer inquiries and concerns promptly, provide accurate and helpful information, and go the extra mile to ensure customer satisfaction. By prioritizing customer service, you can build strong relationships with your customers and increase the likelihood of positive reviews and recommendations.

Maintain a Strong Brand Presence

In the competitive world of dropshipping on Amazon, branding plays a vital role in differentiating yourself from competitors. Take the time to develop a strong brand identity, including a compelling logo, consistent packaging, and a unique selling proposition. By establishing a strong brand presence, you can build trust and loyalty among your customers, increasing the likelihood of repeat purchases and positive word-of-mouth.

Implementing these tips for success in dropshipping on Amazon can significantly impact the growth and profitability of your business. By focusing on the customer experience, supplier selection, customer support, and branding, you can build a reputable and thriving dropshipping presence on Amazon.

Selecting a Dropshipping Supplier for Amazon

When it comes to dropshipping on Amazon, choosing the right supplier is crucial for your business’s success. The supplier you select will directly impact your product quality, customer satisfaction, and overall profitability. Here are some important factors to consider when selecting a dropshipping on Amazon supplier for your Amazon business:

  1. Supplier Requirements: Ensure that the supplier you choose meets Amazon’s requirements for dropshipping on Amazon . This includes proper product authorization, adherence to Amazon’s policies, and a track record of working with Amazon sellers.
  2. Reliability: Look for a supplier with a proven track record of reliability. Check their experience in working with Amazon sellers and their ability to consistently provide high-quality products and timely deliveries.
  3. Product Authorization: Verify that the supplier has the necessary authorization to sell the specific brands and products you intend to dropship. This will prevent any legal issues and ensure that your products are legitimate.
  4. Customer Service Support: Customer service is vital in dropshipping, as any customer inquiries or returns will be handled by the supplier. Choose a supplier that offers responsive customer support to ensure a seamless experience for your customers.

By carefully evaluating these factors, you can find a reliable dropshipping supplier who will support your Amazon business and help you provide excellent customer experiences.

Example Dropshipping Supplier Comparison

Dropshipping Supplier Supplier A Supplier B Supplier C
Supplier Requirements Meets all Amazon requirements Meets all Amazon requirements Does not meet Amazon requirements
Reliability Excellent track record Good track record Poor track record
Product Authorization Authorized for all listed brands Authorized for most listed brands Unauthorized for some listed brands
Customer Service Support 24/7 customer support Responsive customer support Inadequate customer support

Based on this comparison, it is evident that Supplier A is the most suitable choice due to meeting all of Amazon’s requirements, having an excellent track record, complete product authorization, and providing 24/7 customer support.

By considering these factors and conducting thorough research, you can select a dropshipping supplier for your Amazon business that is reliable, authorized, and equipped to provide excellent support.

Alternatives to Dropshipping on Amazon

While dropshipping on Amazon is a popular method of selling on Amazon, there are alternative options to consider. These alternatives provide sellers with different approaches to running their e-commerce businesses on the platform. Two notable alternatives to dropshipping on Amazon are Fulfillment by Amazon (FBA) and affiliate marketing. Each option has its own advantages and considerations, allowing sellers to choose the method that best aligns with their business goals and preferences.

Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is a service offered by Amazon that allows sellers to store their products in Amazon’s warehouses. With FBA, sellers benefit from Amazon’s vast fulfillment network, which handles inventory storage, order processing, and customer service. This option relieves sellers from the burden of managing shipping logistics and customer inquiries, allowing them to focus more on product selection, marketing, and scaling their businesses.

FBA offers several benefits for Amazon sellers:

  • Efficient shipping and order fulfillment: Amazon takes care of picking, packing, and shipping orders, ensuring fast and reliable delivery to customers.
  • Prime eligibility: FBA products qualify for Amazon Prime, allowing sellers to tap into the loyal Prime customer base and increase sales potential.
  • Customer service: Amazon handles customer inquiries, returns, and refunds, providing sellers with a convenient and professionally-managed customer support system.

Product customization can be limited with FBA, as inventory is stored in Amazon’s warehouses, making it challenging to add personalized touches to each order. However, FBA is an excellent option for sellers who prioritize efficiency, scalability, and leveraging Amazon’s established infrastructure to drive sales.

Affiliate Marketing on Amazon

Affiliate marketing is another alternative to dropshipping on Amazon. In this model, sellers promote products from other companies and earn commissions on referrals. Instead of holding inventory and managing fulfillment, sellers drive traffic to specific products through unique affiliate links. When customers make a purchase using these links, sellers earn a percentage of the sale.

Here are some advantages of affiliate marketing on Amazon:

  • Wide product selection: Sellers can choose from a vast range of products to promote, allowing them to cater to different audiences and niche markets.
  • Passive income potential: Once sellers establish their affiliate links and attract an audience, they can continue earning commissions without actively managing inventory or customer service.
  • Flexibility and low barriers to entry: Affiliate marketing is accessible to beginners and can be done alongside other e-commerce ventures, offering sellers the flexibility to explore multiple revenue streams.

Affiliate marketing does not require sellers to handle inventory or shipping, but it also means they have less control over the customer experience and are reliant on the conversion rates of their affiliate links. This option is ideal for sellers who prefer to focus on content creation, marketing strategies, and building an online presence to drive traffic and generate passive income.

It is worth noting that sellers can combine different strategies and revenue models to maximize their profitability on Amazon. For example, some sellers may leverage FBA for certain products while using affiliate marketing for others. The key is to evaluate the unique strengths and considerations of each alternative and determine the best approach based on specific business goals and market dynamics.

Fulfillment by Amazon (FBA) Affiliate Marketing
Amazon handles fulfillment, storage, and customer service Earn commissions on referrals without managing inventory
Products qualify for Amazon Prime Wide product selection to promote
Prioritizes efficiency and scalability Offers passive income potential
Limitations on product customization Relies on affiliate link conversions

How to Start Dropshipping on Amazon: Step-by-Step Guide

Are you ready to start your dropshipping on Amazon business on Amazon? Follow these step-by-step instructions to get started on your journey to success.

1. Setting up an Amazon Seller Account

The first step is to create an Amazon seller account. Visit the Amazon Seller Central website and follow the registration process. Make sure to provide all the necessary information and verify your account.

Once your account is set up, ensure that you meet any product category approval requirements. Certain categories, such as beauty or grocery, may require additional documents or credentials.

2. Product Research for Dropshipping

Research is crucial in finding profitable products to sell on Amazon. Use tools such as Jungle Scout, Helium 10, or AMZScout to find trending products, identify competition, and estimate the demand.

Consider factors such as product pricing, popularity, and customer reviews. Look for products with high demand and low competition for a better chance of success.

3. Creating Amazon Product Listings

Once you have chosen your products, it’s time to create attractive and compelling product listings on Amazon. Write clear and concise product descriptions, highlighting the key features and benefits.

Utilize high-quality product images that capture the attention of potential buyers. Optimize your listings with relevant keywords to improve visibility in Amazon search results.

4. Promoting Dropshipping Products on Amazon

To drive traffic and sales to your dropshipping products, utilize various marketing strategies:

  • Utilize sponsored ads on Amazon to increase visibility and reach a wider audience.
  • Optimize your product listings for search engine optimization (SEO) to improve organic visibility.
  • Utilize social media marketing to promote your products and engage with potential customers.
  • Collaborate with influencers or bloggers to showcase your products to their audience.

5. Amazon Integration Apps

Streamline your dropshipping business by integrating your Amazon seller account with your Shopify store. Use Amazon integration apps like Sellbrite, Codisto, or CedCommerce to sync your inventory, manage orders, and automate the fulfillment process.

These apps can help you save time and reduce errors by automating tasks such as inventory updates and order fulfillment.

Integration App Features
Sellbrite Inventory Sync, Order Management, Multi-Channel Selling
Codisto Real-Time Sync, Bulk Listings, Order Sync
CedCommerce One-Click Integration, Inventory Management, Order Sync

6. Optimize and Automate Your Dropshipping Business

To scale your dropshipping business and maximize profitability, continuously optimize your product selection, pricing strategy, and marketing efforts. Regularly analyze your data to identify trends, make informed decisions, and stay ahead of the competition.

Utilize tools like inventory management software, pricing automation, and customer service automation to streamline your operations and improve efficiency.

Starting a dropshipping business on Amazon may seem daunting, but by following these step-by-step instructions, you can navigate the process with ease. Remember to conduct thorough product research, create compelling product listings, promote your products effectively, integrate your Amazon store with your Shopify store, and continually optimize and automate your business for long-term success.


In conclusion, dropshipping on Amazon presents a lucrative opportunity for entrepreneurs to start and grow their businesses. By adhering to Amazon’s dropshipping policy and guidelines, sellers can ensure a smooth and compliant operation. It is essential to implement best practices, such as being the seller of record and providing exceptional customer service, to build trust and loyalty among customers.

Choosing reliable dropshipping suppliers is another crucial aspect in achieving success on Amazon. Working with suppliers who have authorization to sell specific products and offer excellent customer service support can significantly impact the overall customer experience and satisfaction. In addition, sellers should stay open to exploring alternative selling methods, such as Fulfillment by Amazon (FBA) or affiliate marketing, to diversify their revenue streams.

As the e-commerce industry continues to evolve, it is vital for dropshippers on Amazon to stay adaptable and continuously optimize their strategies. Keeping up with market trends, conducting thorough product research, and leveraging automation tools can give sellers a competitive edge in this dynamic marketplace. By following the steps outlined in this guide and continually improving their approach, entrepreneurs have the potential to build a thriving dropshipping business on Amazon.

Learn More About Sourcing Products.

Sourcing Products for Amazon Sales Made Easy


Is dropshipping allowed on Amazon?

Yes, dropshipping is permitted on Amazon as long as sellers follow Amazon’s dropshipping policy and guidelines.

What is Amazon’s dropshipping policy?

Amazon’s dropshipping policy includes guidelines such as identifying yourself as the seller, not including suppliers or manufacturers in product packaging or descriptions, being responsible for returns, and complying with Amazon’s Terms of Service.

What are some tips for success in dropshipping on Amazon?

Some tips for success in dropshipping on Amazon include being the seller of record, avoiding using ecommerce or retail sites as suppliers, taking accountability for the customer experience, providing clear contact information for customers, and selecting a reliable dropshipping supplier.

What should I consider when choosing a dropshipping supplier for Amazon?

When choosing a dropshipping supplier for Amazon, consider factors such as not requiring control of your Amazon account, proof of authorization to sell specific brands, prior experience working with Amazon sellers, and offering customer service support.

Are there alternatives to dropshipping on Amazon?

Yes, alternatives to dropshipping on Amazon include Fulfillment by Amazon (FBA), where sellers store products in Amazon’s warehouses, and affiliate marketing, where sellers promote other companies’ products and earn commissions on referrals.

How do I start dropshipping on Amazon?

To start dropshipping on Amazon, set up an Amazon seller account, meet any necessary product category approval requirements, connect your Amazon account with your Shopify store, create product listings, and promote your products through sponsored ads, optimization strategies, and social media marketing.

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