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How to source products for Amazon

Ultimate Guide: How to Source Products for Amazon

One of the first things you’re probably wondering when starting an Amazon business is how to source products for Amazon and where to get inventory to sell. Learning to source products for Amazon is key. In this comprehensive guide, we will break down the process of sourcing products for Amazon into steps and provide tips for success. The steps include deciding on the business model, finding a product, finding out where to get products, and managing shipping and orders. We will also discuss different business models for sourcing products, such as retail and online arbitrage, private label, wholesale, and dropshipping.

Key Takeaways:

  • Decide on the business model that aligns with your goals and budget.
  • Consider retail and online arbitrage, private label, wholesale, or dropshipping.
  • Find a product to sell by researching profitable opportunities and analyzing niche viability.
  • Choose the right sourcing method for your business, such as dropshipping suppliers, manufacturers, or other online marketplaces.
  • Evaluate potential products based on factors like profit margin, competition, and market demand.

Decide on the Business Model

When it comes to sourcing products for Amazon, one of the first decisions you need to make is selecting the right business model. This choice will determine how you acquire your items and shape your overall sourcing strategy. Consider factors such as your budget, time availability, sales experience, and business goals to help guide your decision-making process.

Retail and Online Arbitrage:

If you prefer a hands-on approach and enjoy hunting for deals, retail and online arbitrage might be the right choice for you. This business model involves sourcing products from retail stores or online marketplaces at a lower price and reselling them on Amazon at a higher price for a profit. It’s all about finding hidden gems and capitalizing on price discrepancies.

Private Label:

If you’re looking to build your own brand and stand out from the competition, private label might be the route to take. With this model, you source products for Amazon directly from manufacturers, customize them with your own branding and packaging, and sell them under your own brand name. It offers greater control over your products and the potential for higher profit margins.


For those who want to scale their business quickly and have access to a wide range of products, wholesale sourcing is a popular option. This involves sourcing products in bulk directly from brand owners or authorized distributors at discounted prices. It offers the advantage of obtaining brand-name products at competitive rates, allowing you to tap into established customer demand.


If you’re looking for a low-risk, low-investment business model, dropshipping might be the right choice for you. With dropshipping, you list and sell products on your online store or marketplace without holding any inventory. When a customer makes a purchase, you simply place an order with a third-party supplier who handles the shipping and fulfillment. It allows you to focus on marketing and customer service without the complexities of inventory management.

Consider these different business models to determine which one aligns best with your resources, goals, and preferences. Each model comes with its own set of advantages and challenges, so make sure to weigh the pros and cons before making a final decision.

Retail and Online Arbitrage Private Label Wholesale Dropshipping
  • Opportunity to find undervalued products
  • Low initial investment
  • Quick turnaround time
  • Create your own brand identity
  • Potentially higher profit margins
  • Greater control over product quality
  • Access to popular brand-name products
  • Established customer demand
  • Potential for bulk discounts
  • No inventory management required
  • Low-risk business model
  • Focus on marketing and customer service
  • Require a lot of research and scouting
  • High competition
  • Reliant on finding good deals
  • Higher upfront costs for branding and packaging
  • More complex logistical considerations
  • Require thorough market research
  • Higher minimum order quantities
  • Strict requirements from brand owners
  • Need to establish relationships with distributors
  • Lower profit margins due to supplier fees
  • Less control over fulfillment and shipping

Find a Product to Sell

Once you have decided on a business model, the next step is to find a product to sell on Amazon. This decision is crucial as it will determine your potential for profitability. There are two main methods for finding products to sell: reselling and private label.

Reselling involves using tools like the AMZScout extension to browse Amazon and identify profitable opportunities for arbitrage or wholesale. It allows you to take advantage of existing products and market demand.

Private label, on the other hand, offers the opportunity to create your own brand by sourcing products from manufacturers. You can add your own branding and packaging, giving you greater control over your product and differentiation in the market.

When choosing a product to sell on Amazon, it is important to consider several factors:

  1. Profit Margin: Evaluate the profit margin for each potential product. Look for products that offer a good return on investment.
  2. Competition: Research the level of competition in the market. Choose products that have a manageable level of competition to increase your chances of success.
  3. Demand: Analyze the demand for the product. Look for products that have consistent, stable demand to ensure long-term sales.
  4. Trends: Consider market trends and identify products that align with current consumer preferences. Stay ahead of the curve to take advantage of emerging trends.

Product Research Tools

To aid you in your product research journey, there are a variety of tools available:

Tool Description
AMZScout Extension Allows you to analyze sales data, track product performance, and find profitable opportunities on Amazon.
AMZScout Product Database Enables you to research trending products, analyze niche viability, and identify potential profitable products to sell.
Jungle Scout Offers comprehensive product research, keyword research, and financial analysis tools to help you find profitable products on Amazon.
Algopix Provides insights into market demand, competitive analysis, and financial data to help you make informed product sourcing decisions.

Utilize these tools to gather data, analyze market trends, evaluate product viability, and choose the most promising products to sell on Amazon. Remember to focus on products with good profit margins, manageable competition, stable demand, and alignment with current market trends.

Where to Source Products for Amazon to Sell

Sourcing Methods Description
Dropshipping Suppliers Third-party suppliers who handle order fulfillment on behalf of the seller. An efficient option for sellers who don’t want to hold inventory.
Manufacturers Directly source products for Amazon from manufacturers. Provides control over product quality, customization options, and potential cost savings.
Brands or Distributors Establish partnerships with brands or distributors to access exclusive products or well-known brands with existing customer demand.
Other Online Marketplaces Explore alternative online marketplaces aside from Amazon to discover unique products or negotiate better terms.
Retail Stores Visit physical retail stores to find products at discounted prices or unique items not readily available online.

Once you have selected a product to sell, the next step is to determine where to source products for Amazon from. There are several options available for sourcing products to sell on Amazon, each with its own advantages and considerations.

Dropshipping Suppliers: If you prefer not to hold inventory or handle order fulfillment, dropshipping suppliers are an excellent option. These suppliers manage order processing, packaging, and shipping on your behalf, allowing you to focus on other aspects of your business.

Manufacturers: Sourcing directly from manufacturers offers several benefits. You can have more control over product quality, customize products to suit your brand, and potentially save costs by bypassing middlemen.

Brands or Distributors: Partnering with established brands or distributors can give you access to exclusive products or well-known brands that already have a loyal customer base. This can boost your credibility and attract potential buyers.

Other Online Marketplaces: In addition to Amazon, there are various online marketplaces where you can find unique products or negotiate better terms with suppliers. Exploring these platforms can open up new sourcing opportunities.

Retail Stores: Don’t overlook the potential of physical retail stores. They often offer discounted prices on products and can be a great so way to source products for Amazon for unique items not readily available online.

Consider your business goals, availability, and resources when choosing the right sourcing method for your Amazon business. By carefully selecting your sourcing partners, you can ensure product quality, availability, and overall success on the Amazon marketplace.

Evaluate Potential Products

Before finalizing your product selection, it is important to evaluate potential products to ensure they will be profitable and successful on Amazon. Consider factors such as product cost, sale price, shipping challenges, competition, and target customers.

Product Cost: Calculate the total expenses involved in sourcing, manufacturing, and shipping the product. Take into account any tariffs or taxes that may apply.

Sale Price: Research the market and set a competitive yet profitable sale price. Analyze similar products and determine the optimal pricing strategy to maximize your profit margin.

Shipping Challenges: Assess the shipping requirements and costs for your chosen product. Consider factors such as packaging, dimensions, weight, and any regulations or restrictions imposed by Amazon.

Competition: Conduct a competitive analysis to understand the landscape of similar products on Amazon. Identify the strengths and weaknesses of your competitors and find ways to differentiate your offering.

Target Customers: Define your target audience and understand their preferences, needs, and buying behavior. Research the market demand for your product and ensure there is sufficient interest from potential customers.

By thoroughly evaluating potential products, you can make informed decisions and increase your chances of success on Amazon.

Keep Up with Trends

It is essential to stay up-to-date with the latest trends in your industry and analyze competitors’ strategies. Monitor social media platforms, industry publications, and Amazon’s Best Sellers page to identify emerging trends and consumer preferences.

Conduct Keyword and Category Research

To understand the market demand for your product, conduct thorough keyword and category research. Utilize keyword research tools and Amazon’s search bar to identify popular search terms and relevant categories. This will help you optimize your product listing and increase its visibility to potential customers.

Consider Budget and Profitability

When evaluating potential products, consider your budget and the profitability of each item. Calculate the estimated profit margin after deducting all expenses, including sourcing, manufacturing, shipping, and Amazon fees. Choose products that offer a favorable return on investment and align with your financial goals.

Factor in Seasonal Trends

Take into account any seasonal factors that may impact the sales of your chosen product. Research historical data and trends to determine if there are any seasonal fluctuations in demand. Adjust your sourcing and marketing strategies accordingly to capitalize on peak seasons.

Factors to Consider Tips
Product Cost – Determine the total expenses involved
– Consider tariffs and taxes
Sale Price – Research market pricing
– Set a competitive yet profitable price
Shipping Challenges – Assess packaging, weight, and dimensions
– Consider Amazon’s regulations
Competition – Conduct a competitive analysis
– Differentiate your product
Target Customers – Define your target audience
– Research market demand

Research and Use Tools

To aid in your Amazon product research and sourcing strategies for Amazon, there are various tools available to analyze and optimize your product selection. These tools provide valuable insights into market trends and help you identify profitable opportunities. By leveraging the power of data-driven decision making, you can optimize your product sourcing strategy and increase your chances of success on Amazon.

Product Research Tools

When it comes to finding the right products to sell on Amazon, tools like Helium10 and Algopix are highly recommended. These tools offer a wealth of features to streamline your research process and give you a competitive edge. With Helium10, you can conduct comprehensive Amazon product research and gain insights into top-performing products, competitor analysis, keyword research, and optimization ideas. Similarly, Algopix provides financial analysis, market data, and competitor insights, helping you make informed decisions about your product selection.

By utilizing these tools, you can uncover product niches, assess market demand, and analyze competitor strategies. This invaluable data enables you to make data-driven decisions and find products with a higher potential for profitability.

Gathering Feedback and Testing Concepts

Another crucial aspect of product sourcing on Amazon is understanding customer preferences and testing design concepts. Platforms like PickFu offer a unique opportunity to gather feedback from potential customers and test various product ideas, packaging designs, and marketing strategies.

“PickFu allowed us to gain valuable insights into customer preferences and make data-driven decisions before launching our product. By testing different design concepts, we were able to identify the most appealing option and increase our chances of success on Amazon.” – Sarah, Amazon Seller

By harnessing the power of customer feedback and concept testing, you can fine-tune your product offering, optimize your product listing, and enhance your overall customer experience.

Optimizing Your Product Sourcing Strategy

When it comes to sourcing products for Amazon, utilizing the right tools is essential for success. By leveraging tools like Helium10, Algopix, and PickFu, you can optimize your product sourcing strategy and make informed decisions based on real-time market data and customer feedback.

Benefits Tools
Comprehensive product research Helium10
Financial analysis and market data Algopix
Gathering customer feedback and concept testing PickFu

By integrating these tools into your product sourcing process, you can minimize risks, identify profitable opportunities, and stay ahead of the competition on Amazon.

Sourcing for Amazon FBA

When sourcing products for Amazon FBA (Fulfillment by Amazon), it is important to consider the logistics and fulfillment aspects of the business. With FBA, you send your inventory to Amazon’s warehouses, and they handle the packing, shipping, and customer service.

To ensure a smooth FBA experience, research and choose products that are easy to ship and have a demand in the market. Evaluate your profit margin and factor in Amazon’s fees for storage and fulfillment. Consider the competition and differentiate your products to stand out.

By sourcing products strategically for Amazon FBA, you can streamline your operations and focus on growing your business.

Step Description
1 Research profitable products that are easy to ship
2 Evaluate profit margin and consider Amazon’s fees
3 Analyze competition and differentiate your products
4 Send inventory to Amazon’s warehouses for fulfillment
5 Focus on growing your business while Amazon handles logistics

How To Source Products for Amazon Recap

Sourcing products for Amazon is a crucial step in building a successful Amazon business. By following the steps outlined in this guide and considering factors such as business model, product selection, sourcing methods, and evaluation criteria, you can find profitable products to sell on Amazon.

Utilizing tools and conducting thorough research will enable you to make informed decisions and stay competitive in the marketplace. Remember, it’s important to differentiate your products and meet customer demand. With a strategic approach to sourcing, you can boost your Amazon FBA success and achieve your business goals.

So, don’t hesitate to apply these product sourcing strategies today and pave your way to Amazon success!

Learn More About Sourcing Products

Sourcing Products for Amazon Sales Made Easy


How do I decide on the business model for sourcing products for Amazon?

Consider factors such as your budget, time availability, sales experience, and overall business goals to determine the best business model for your Amazon business.

What are the different business models for sourcing products on Amazon?

The four common business models for sourcing products on Amazon are retail and online arbitrage, private label, wholesale, and dropshipping. Each has its own advantages and considerations.

How do I find a product to sell on Amazon?

You can find a product to sell on Amazon by using tools like AMZScout to identify profitable opportunities for reselling or private label, and by researching trending products and analyzing niche viability.

Where can I source products for Amazon?

You can source products for Amazon from dropshipping suppliers, manufacturers, brands or distributors, other online marketplaces, and retail stores. Choose the sourcing method that aligns with your goals and availability.

How do I evaluate potential products for Amazon?

Evaluate potential products by considering factors such as product cost, sale price, shipping challenges, competition, target customers, and market demand. Conduct thorough research and analysis to make informed decisions.

What tools can I use to research and analyze products for Amazon?

Tools like Helium10, Algopix, and PickFu are available to help you research product profitability, market trends, customer feedback, and optimize your sourcing strategy on Amazon.

How can I source products for Amazon FBA?

When sourcing products for Amazon FBA, consider logistics and fulfillment aspects, and choose products that are easy to ship, have market demand, and offer profitability. Differentiate your products and research the competition to stand out.

How can I source products for Amazon business successfully?

Follow the steps outlined in this guide, evaluate potential products thoroughly, utilize tools for research and analysis, and consider market demand and differentiation to ensure successful product sourcing for your Amazon business.

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